PRESS RELEASE – FOR IMMEDIATE RELEASE
Redwood City, CA, Aug 4, 2016
Demand for Townsend Labs’ Sphere 3D microphone shoots through the roof
An instant crowdfunding success story
The Sphere L22 microphone, unveiled by Townsend Labs as their debut product, launched this week with a phenomenally successful international crowdfunding campaign on Indiegogo, raising over $100,000 (250% of its target) in 24 hours. Support is coming from across the globe including Australia, New Zealand, Sweden, Norway, Germany, Poland, the UK and the US.
The high-precision, side-address, large-diaphragm condenser microphone has right away proved its appeal to the market.
The future of microphone modeling
Accurate and flexible, Sphere sets new standards in microphone modeling technology, delivering the real three-dimensional characteristics of the most sought-after microphones on the market.
When combined with the included Sphere DSP plug-in, it emerges as the most comprehensive microphone modeling solution available to date, with a palette of eight classic mics (at time of introduction), and the ability to change polar pattern and proximity control even after tracking.
With the reception it's had this week the Sphere L22 looks set to have major influence on the studio landscape.
Pioneering 3D techniques
The development of the new technology has been a labor of love for audio veterans Chris Townsend and Erik Papp, founders of Townsend Labs Inc:
“I first started thinking about the microphone modeling problem several years ago during my work in emulating guitar amplifiers with various vintage microphone combinations,” Townsend explains. “Traditional modeling techniques like those used in classic hardware emulation don’t fully address the characteristics that truly make microphones unique and desirable. To capture those key spatial details, we pioneered methods to study microphones in three dimensions.”
Early customers signing up to pre-order the Sphere L22 on Indiegogo will not only be among the first to own a breakthrough microphone product, but will benefit from introductory pricing. As a high-precision product well-outfitted with accessories, the Sphere L22 is expected to have a suggested retail price of $1,799 USD.
“We have come a long way,” Papp said. “The Sphere L22 is designed and tested, and we have invested in tooling for manufacturing. These funds are not for development, but instead linked directly with production cost. This takes a huge risk away for our backers. Indiegogo orders will help us gauge and fund production while giving us a unique introduction to our market. The goal is to add to the growing base of audio manufacturers that have successfully sought crowdfunding such as Dynamount and Keith McMillen Instruments.”
The included Sphere DSP plug-in is available for both Mac and PC in the VST, VST3, AAX (native) and Audio Units formats. It additionally supports Apollo Interfaces and UAD-2 hardware, making Sphere the first UAD-powered microphone.
More info
Watch the product video here: https://www.youtube.com/watch?v=OehTQ2aoy3Y
More Information here: http://townsendlabs.com
Indiegogo offering here: https://www.indiegogo.com/projects/sphere-precision-microphone-modeling-system--2#/
About Townsend Labs
Following more than three years of technical development, Townsend Labs was founded in 2015 by thirteen-year Avid alum and DSP architect Chris Townsend, together with Erik Papp, previously CEO of Summit Audio Inc. Townsend Labs Inc. is a professional audio company in the San Francisco Bay Area region of California. In July 2016, Townsend Labs debuted their world-class patented microphone modeling technology, Sphere. Sphere’s analog hardware directly captures spatial and distance information in the sound field, allowing for unprecedented control and three dimensional modeling of vintage microphones from within the Sphere DSP plug-in.
For further information, review requests, or any questions, please contact Townsend Lab’s President Erik Papp at erik@townsendlabs.com